Archiv der Kategorie ‘Information Architecture (IA)‘

 
 

Four wireframes by Wednesday.

Aargh! Don’t you know I rapid prototype everything now.

OK, so four wireframes to do for Wednesday. My favorite tools are paper/pencil, and whiteboard/marker. It’s much easier to visualize on a big screen, then I’ll build prototypes in either Domino Designer or Dreamweaver.

So this should be a fun exercise. It’s been a while since I’ve put some together, and I was wondering why that was. First thing that jumps out is the lack of time. Most of the little projects I do are put together with prototypes. Once it works, I retool it into a working application.

However, when embarking on a major redesign, wireframes are king. Somewhere, you need a blueprint. You may go through multiple iterations, but there is a process and the process is important. I remember using flowcharts when I was a recording engineer. That was the map. Most people look at those engineering flowcharts and can’t possibly imagine that anyone can understand them. They are not for the audience at large, nor are wireframes. Most clients don’t care about wireframes or sitemaps, they want to see the shine. How it works is our job, they just want it to work. I can testify to that because I’m often the client. Being able to play both sides of the fence is fun, and it also gives me an advantage, but I digress.

Having those blueprints will benefit anyone that is documenting features, designing interfaces, developing test plans, etc. They provide valuable insight into the app, before it is released for testing and/or consumption. Other stakeholders appreciate these tools, because it helps them with their work, and they don’t have to come perster you for every little detail.

So the first four are coming Wednesday. It’s going to be nice to get back to the basics for a while. There is something to be said about simplicity.

UX+IA workshop: Toronto, June 2008

ToRCHI, the Toronto chapter of ACM SIGCHI, is organizing a one-day workshop on the topic of user experience (UX) design of web site information architectures (IA).

This event is not an instructor-led course. Rather, the event organizers intend to attract about 10 people to spend a day exchanging their knowledge of the workshop topic. The workshop consists of structured activities and discussions devised and facilitated by the workshop leader. This event format is the same as workshops held at conferences such as the annual conferences of the Usability Professionals Association (UPA) and others.

For more information, go to www.rurl.org/pme. The session is June 23 from 9AM-5PM.

I'm planning (tentatively) to attend this event and if you are in this area, you should too. It's a great opportunity to get together with other senior level practitioners in the GTA.

Marketing in the Google Era

Kraig Swensrud is the Sr. Director of Marketing Products at Salesforce.com. Recently he developed 7 best practices to help marketers adapt to "Marketing in the Google Era."

Marketing in the Google Era Part 1 - Seven Proven Techniques for Marketing in the 21st century - Kraig Swensrud, Salesforce Marketing: https://admin.acrobat.com/_a13852757/p59236471/

Marketing in the Google Era Part 2 - Secrets of the Salesforce.com Marketing Machine  - Sean Whiteley, Andrea Wildt: https://admin.acrobat.com/_a13852757/p20952289/

The History of Information Architecture - Gartner Voice Podcast with Alex Wright

Good podcast interview with Alex Wright, IA for NY Times.

From Gartner (23 January 2008):

“Leading-edge organizations are constantly looking for ways to improve their employees’ abilities to innovate and create, and information architecture plays a critical role. Listen as Gartner analyst Whit Andrews speaks with Alex Wright - information architect for the New York Times and author of the recent book, Glut - about some of the trends and technologies that will be the focus of his keynote address at the Gartner Portals, Content and Collaboration Summit in Baltimore, MD from March 26th to March 28th, 2008.”

Website: http://www.gartner.com/it/products/podcasting/asset_193438_2575.jsp

One more time…

I’ve tried to do this in the past, but never was able to dedicate the time needed to invest in developing a “blog”. I think it is an important way to communicate and a great way to collaborate with peers. We exchange information, ideas, and we look to improve not only ourselves, but our profession as well.

So, I hope to contribute on a regular basis. The worst that can happen is that nobody reads this blog and it becomes a place for me to put my thoughts with regard to Information Architecture and User Experience.