UX Conference Ideas

Over the next year, I’ll be involved in a number of conference initiatives including the 2009 IAI IDEA Conference, the 2010 IxDA Interaction Conference, and leading an IxDA initiative to develop a program for regional conferences and workshops. I’m also toying with the idea of a UX Retreat, which would be something like overlap, but with bowling.

I’ve had a number of conversations with numerous people about what they would like to see at conferences. If you are paying money for these things, you better damn well be getting your money’s worth right?

So…

Here are some questions:

1. What makes a conference experience worthwhile to you?
2. What experiences are you missing?
3. What is one thing you would add to a conference that you either haven’t seen or that you have and want to see again?
4. What social/extra-curricular/teambuilding activities outside the conference would you like to see?
5. Any other comments or suggestions?

    Please leave comments below and we’ll use this as a writeboard.

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    What’s going on in MarioLand…

    Things have been rather busy here in MarioLand…

    My company is growing and doing very well in this troubled economy. Once the Obama dollars start flowing, it will probably get even better. There has been a real push with public transportation and we are reaping the rewards. We’re working on a few really fun projects and I’ve been doing much more project management due to the current workload.

    If you don’t know, I’m the conference lead for the Information Architecture Institute’s annual conference, the 2009 IDEA Conference in Toronto, Ontario Canada. IDEA2009 explores the convergence of Experience Design with Social and User Experiences, and the growing importance of aligning expectations. It will be held on September 15-16, 2009 with a preconference workshop by EightShapes, LLC on the 14th. We’re also going to showcase the vibrant and very active  Toronto design community and the wonderful facility that is one of our main sponsors for the event: MaRS! Stay tuned for more exciting news.

    I’m also on the conference committee for IxDA’s Interaction10 in Savannah, GA February 4-7, 2010. This is shaping up to be the most exciting Interaction Conference yet! A lot of planning is going on, which will involve several scouting trips during the year to ensure that attendees get the maximum experience from our conference.

    Another one of the projects I’m working on is an IxDA initiative on producing a program or “kit” for regional IxDA leaders to get together and put on  their own regional conferences. This will be a 12-18 month project and I believe it will prove successful and help grow the IxDA based on it’s fundamental grassroots principles.

    AND I’ve restarted my individual mentoring/coaching program with a few select people, which I believe will be fruitful not only for the mentees, but for I as well. I am no longer taking on new mentees, but am available for advice or consults.

    More to come soon!

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    Tribes, Communities, and Definitions Oh My!

    There’s been a lot of discussion over the past week after the 2009 IASummit to attempt to 1.) Continue defining what User Experience Practitioners call themselves, 2.) Combining organizations into one big messed up family, and 3.) Consolidating conferences on both the IAI and IxDA list.

    It would seem to me that after the poor turnout at the 2009 IA Summit, and the message that the community needs to come together instead of fracture apart has some old school people feeling nervous. The fact is, we’re not fractured, we’re exploring new frontiers and becoming more specialized. We are, in fact, evolving.

    These were my responses:

    [IxDA Discuss] Its Just UX

    Are we still talking about this?

    1.) Job Definitions

    IA and IxD are but SOME of the things I do with regard to my work. It doesn’t define who I am.

    Based on personal experience, most people outside our field don’t care what it’s called. They just want ROI based on their expectations.

    You may have a different experience than I, but this is what I’ve seen. I would love to hear from others that have had experiences differerent from mine.

    Working directly with senior executives at a corporate level has shown me that what matters to them is the bottom line. “If I invest in this user experience stuff, how will it improve our revenues?”

    It really doesn’t matter what you are called or call yourself (I for one have a ridiculously long title at work, but it’s pretty much for a business card and classification in the company’s hierarchy), all that matters is that you do good work. Nobody cares about your title, it’s how much ass you can kick!

    There is no doubt though that we need to be better at educating those outside our field of practice. For the record, I always refer to our community as the “Design Community”, because ultimately, that what we do – we contribute (or at least try to) to designing better experiences.

    Leading me to…

    2.) Communities

    Our community is fine. A lot of the people that have become active participants are doing a lot of work behind the scenes to bring us closer together. it doesn’t mean we have to be wrapped under a big umbrella. Big government doesn’t work. Ask any municipality that has recently gone through amalgamation. Increase in taxes, loss of services.

    Proof = Steve Baty & co. with the UXBookclub. One idea that has propagated around the world and is an org agnostic community of people that get together and discuss UX books. WOW!

    AND there is more going on behind the scenes with collaboration between not only IAI and IxDA, but other groups as well -> recent collaboration in Toronto between UXIrregulars / IxDATO / AgileTO / TORCHI and more to come.

    I don’t believe for a second that we are divided, in fact, we are coming together to learn from others – that is the beauty of having multiple communities (or tribes even) within a global community. Former Canadian Prime Minister Joe Clark said “Canada is a community of communities.” I see the same under the UX community as a whole.

    Personally, I will go to a conference if there is value. I don’t want to go to a conference for the sake of going to a conference. I like smaller conferences, it’s much more intimate and I can target the people I want to talk to instead of a clusterfuck of a conference and only spending a few minutes with each friend. Big doesn’t always necessarily mean better. I would rather go to a couple of really good conferences that complement each other.

    What we DO need is more people getting involved in our organizations and not simply lurk or look into the window from outside. I can only speak for the IAI and the IxDA; others can attest to CHI, UPA, etc. Your experience is what you make it. If you want to listen to people trying to make “land grabs”, power to ya! If you want to participate and become part of a movement to not only make our field of practice better, but make us better as a group and individually – you will be welcomed with open arms (well, most orgs anyway).

    Let’s work together in making our community even better than bother with discussions on definitions and territorial disputes.

    I apologize in advance for offending anyone. I do tend to get emotional about these things.

    Oh, and you are coming to IDEA09 in Toronto and Interaction10 in Savannah aren’t you? These are shaping up to be two amazing conferences! #shamelessplug

    [IxDA Discuss] Combined Conferences (was Its Just UX)

    I would also like to add to Christian’s comments.

    Christian is absolutely right! There are a lot of things going on right now between the IAI and the IxDA that people aren’t seeing, but they will have very positive results in the future. Since many of the members of one are also in the other, we find synergies that complement and make both organizations stonger.

    For example: Half the IDEA09 Conference team is on the Interaction10 team and we will be working together to make both IDEA09 and Interaction10 amazing conferences. They are not the same type of conference, but they complement each other VERY well. The IAI and IxDA have different mandates, but are now finding balance. Does not mean they have to merge, and not should they.

    I do not believe one big organization with one big conference is the answer. That is simply my opinion. If anything, I would like to see some of the other orgs work together when it comes to putting on conferences. IDEA and Interaction work quite well together. We also can’t expect people to come to a conference just because it’s happening. I’m not going to go to the IASummit just because It’s the IASummit. I’m going to go if there is value. Having multiple conferences also give us the opportunity to compete and people usually benefit with increased competition because we’re trying to put on better events.

    We have good leadership at the helm of both the IAI and IxDA, and with the next generation of leaders coming soon, it looks even more promising. Contrary to what some people may think, we’re in a great place, there’s lots of excitement happening, and the future looks amazing!

    Things like itsjustux.org don’t really solve anything. Whatever you call yourself, people outside our space are going to give you the Homer Simpson blank stare.

    We solve this problem by concentrating on our work and trying to build better experiences and by educating those OUTSIDE our field as to the benefits by promoting not only within our own companies, but others as well. When people take notice, it takes off. Industries like music, advertising, television, automotive, as soon as one makes a big splash, everybody jumps in (boy bands, forensic dramas and SUVs folks).

    I know why you’re worried.

    Listen to what the market wants and give it to them. That’s what we have to do.

    … and why do we have to keep talking about “things that are broken”. Let’s go out there and keep working at changing the world.

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    PodCamp Toronto 2009 – Impressions

    This past weekend, I attended PodCamp Toronto. It was my first PodCamp and as an “outsider” to the circle of “social media experts” it was a great opportunity to have a peek into this world that I am fascinated about. To explain the context, I am more interested in SM people rather than SM itself.

    The big takeaway for me was that I learned what Social Media is not. It IS about people and the conversations; it is not about the technology.

    It was also fun to go to a place where most people did not have a clue who I was. That helped me to engage a number of people about their thoughts without them knowing what my background was. My good friend Jeff Parks came with me and acted as a “guide” to help me understand this world a little better. I met some impressive “Social Media Douchebags“, which I heard were prevalent in that space. I also met some really great people like Susan Murphy, Amber Naslund,  and the awesomely humble Chris Brogan (OK how’s that for some #namedropping). The SM world does have a number of people that are involved who’s passions are connecting people and to help share the information and knowledge they have. In my opinion, this is where the strength of SM is.

    That’s all for now.

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    The “Career Workshop for Information Architects and Other User Experience Professionals” at the 2009 IA Summit in Memphis, TN.

    UPDATE! The workshop has been canceled due to low attendance. For more information, email us.

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    Interaction09 | YOU should be there!

    Interaction09

    Interaction09 | Vancouver, BC | February 5-8, 2009

    IxDA Announces Interaction|09 with Simon Fraser University, Vancouver, B.C. February 5-8, 2009

    The Interaction Design Association (IxDA) is pleased to announce Interaction|09, to be held February 5-8, 2009 in conjunction with Simon Fraser University’s School of Interactive Arts + Technology, and the Faculty of Business, located in lovely Vancouver, B.C.

    Mark your calendars now for what promises to be another exciting and informative conference centered around the design of interactive systems of all types, from web and desktop applications, to mobile devices, consumer electronics, digitally-enhanced environments, and more. This will be our growing community’s second annual opportunity to gather with several hundred other Interaction Design professionals from around the world.

    Building on the successful format of Interaction 08 at the Savannah College of Art and Design, Interaction 09 will span four days, with two and a half main conference days preceded by 1 ½ days of pre- conference workshops and activities. Thursday will be devoted to a diverse and valuable series of professional workshops. Friday will be a busy and exciting day, with tours, additional workshops and opportunities to explore SFU, its surrounding community and Vancouver, along with leadership and organizing activities in the morning. The conference will open Friday afternoon, with a welcoming reception that evening.

    Saturday and Sunday will be packed with inspirational and tactical sessions geared at anyone who practices Interaction Design. We look forward to Interaction 09 continuing to build on the quality of experience and community camaraderie we shared this year in Savannah.
    ————
    For more on Simon Fraser University School of Interactive Arts + Technology, visit http://www.siat.sfu.ca/
    ————

    About IxDA
    http://ixda.org

    Founded in 2003, the Interaction Design Association (IxDA) is a member- supported organization committed to serving the needs of the international interaction design community. With the help of thousands of members worldwide, we provide a forum for the discussion of interaction design issues.

    IxDA’s mission includes evangelism of our field, innovation in our discipline, professionalism in our standards of practice, support for interaction design education in academic programs, and community building for our growing global community of interaction design professionals.

    IxDA Discussion Forums: http://ixda.org/discuss.php

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    Motrin Ad and TwitterMoms = #motrinmoms

    I have a hard time believing the good folks at J&J’s McNeil Consumer Healthcare Unit didn’t see this one coming.

    In a era of marketing where “everything is about you”, this ad may have crossed the line (according to some, it did magnificantly).

    Twitter became alive with anger, then the ad made its way on Youtube. After that, Motrin.com crashed and is still down as of 9:49AM ET.

    It seems that according to Joyce Schwarz, the agency contracted to do this was TAXI NYC. Some good reading there: $18 million dollars they paid for the campaign.

    Do not underestimate the power of one or more pissed off mothers. Let this be a lesson to advertizers.

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    Increasing Readership

    We all want to boost readership to our Websites, but not all traffic is good traffic. Visitor count is not a good reflection of readership.

    I’ve been studying Web analytics for about two years. I look at patterns, trends, navigation, etc. These give me insight as to how my Website works. I use a server based analytics tool that let’s me monitor visitors in realtime and it also spits out a monthly report, which I can use to see how my Websites are doing.

    For most of us that blog, what we want is readership. Regular visitors that come to our Websites. I haven’t quite how to figure out conversion rate on mariobourque.com, but then I’m not offering any paid service – yet.

    I have noticed, thanks to Google News and Alerts, that keywords in blog posts (more importantly in post hearers) that are relevant to topics that are popular at that time are more likely to be found than not.

    For example, I published a few posts on the iPhone near the release date and the amount of traffic on mariobourque.com went through the roof. Same thing with Bill C-61 (Canadian copyright amendments). I’ve picked up a few regular readers, but most of these people were looking for iPhone related information, not the filthy diatribe of a UX guy.

    I’ve been experimenting with posts over the past six months, and am making an effort to bring more relevant content to my own blog. It’s been a question of time, and I have a liitle bit more of it (actually,  I made time for it), so the content will be of interest to some.

    The best way to increase readership is to get your name out there. People need to know who you are and they need a compelling reason to visit your site. Depending on your subject matter, your audience may vary. Think of a number that reflects your potential audience. These are visitors that are in your area of expertise or market. Look at this number and compare it to your actual stats. The next step is to think of ways to get to that missing audience. Whether it’s posting on news sites, twittering, advertizing, or presenting, you need to look at new ways to reach those who may not know you, but would benefit from your knowledge.

    Email me or leave a comment if you have specific questions.

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    Mentoring Lesson – Living the UX

    I’ve been mentoring with the IAI for about 6 months. I’m in the process of mentoring several people with various levels of committment and experience. There is no one formula that fits all. Every one of my “mentees” has different needs, skills, ambitions, and goals. This is interesting, because I also get to learn from them. One of the reasons I became a mentor was for the exchange of ideas from different points of view.

    Everything I do, I try to think in terms of user experience. Whether I’m brushing my teeth, shopping for groceries, doing laundry, driving my car, or working on some sort of application, I always try to look at how the experience is. What’s really interesting is looking at the entire lifecycle of an experience. Have you gone to a bank with your car, parked it in the parking lot, go into the bank, wait in line for 10 minutes while Jerry Springer is playing on the television in the waiting area, go to a teller that obviously has a bad cold, take your money, walk out, get back in your car, then drive away? Me too. Don’t get me started on airplane washrooms!

    I guess the one thing that I would tell people looking to develop their UX skills is to think as a UX designer when doing just about everything you do. It really puts a lot into perspective, and you appreciate great designs even more.

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    Zen and the Art of Rogue Employee Management

    A while ago I found a Yankee Group report called "Zen and the Art of Rogue Employee Management". I went back to it a few days ago after reading a post on Ed Brill's blog on "Doubling Down".

    It explains how the corporate environment is becoming increasingly consumerized: "… along comes some rogue employees with consumer technology and devices that will enhance productivity as well as help balance work and family life, and they insert them into the enterprise ecosystem." Some of us love having all the cool toys and features, but we also need to remember that whatever we bring into the corporate environment may not work with the system. Often, employees use their work computers for personal use. They'll install programs that they use for music, videos, etc. IT departments try to walk the line of not being too strict with locking down computers, but also expecting employees to act responsibly — there is a computer use policy in most places of work. 

    It's a very interesting report that offers a brief look at what some IT teams have to deal with. Check it out.

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